Learn about Clothes Mentor customers in the demographic information below. Plus, see some real customer feedback from our corporate and store-level social media channels.
Who is Our Target Customer?
At Clothes Mentor our customer is a 25- to 55-year-old woman who lives within a 20-mile radius of our store. She leads a very active lifestyle, whether at work or at home with her family. Her life is busy and her style needs to keep up. She loves her designer and brand names, yet is driven by value. She is socially and environmentally conscious and feels that recycling her clothing is a way in which she can help the cause. She is independent and seeks out retailers who are friendly and knowledgeable when needed.
Our Millennial customers are women ages 25 to 35. They live a very active lifestyle and are constantly on the go. They are defined as confident, tolerant and networked. They know what they want. Also, they have a defined sense of style in their personal life, but may be entering the workforce and are looking to us to provide them with stylish clothing at a great price for interview outfits and business-casual clothing for their first job.
This generation is civic-minded with a strong sense of community, both local and global. They are very connected, and their world is mobile. Social media, smartphones and mobile computing is critical to their daily life, so we must have a strong social media presence in order to connect with them. This customer appreciates our advanced technologies, which allow them to complete their transactions more quickly and provides them with electronic data.
Many Millennials may have high levels of student loan debt, so our prices suit their financial needs. They can get their favorite designer and name brands that help define their personal style at a great price.
Our Generation X (Gen X) customers are women ages 35 to 50. Gen X customers are highly educated and are oftentimes earning the second income in the family, so they are cost conscious. They are extremely busy, juggling work and family activities. Their focus is on the family and putting its needs first. At some point they may have lost their personal sense of style as they were focused on their family. Our Personal Shopper program will be a significant benefit to these customers as we help them define their look.
This generation has also been called the MTV generation. They grew up on movies such as The Breakfast Club, Sixteen Candles and Weird Science. They look to us to keep them up to date on the latest trends and fashion. Gen X customers love that we provide them with designer and brand-name items at a great price and also trendier pieces for their personal wardrobe.
The Baby Boomers are women ages 50 to 65. They make up approximately 15% of our customer base. Baby Boomers grew up at a time of dramatic social change. Memorable events during their life include the Vietnam War, civic and environmental movements and women’s rights movements. These changes caused them to be socially and financially responsible.
Baby Boomers work hard and plan for the future. They have been defined as free-spirited, experimental and having strong individualism. Many of them are more conservative and stick to strong personal financial plans.
These customers look to us to provide them with value: high-quality merchandise at a great price. They also expect a higher level of customer service provided by a friendly and knowledgeable staff.
What do our franchisees think brings customers into their stores? Find out in this video: