Learn about Device Pitstop customers in the demographic information below. Plus, see some real customer feedback from our corporate and store-level social media channels.
Who is Our Target Customer?
Our core customer group is comprised equally of men and women ages 25 to 55, living within a 10-mile radius of our stores. The lives they lead are busy and integrally connected with technology, helping them to balance a busy work schedule and an often busier personal life.
Married couples with growing children are, by extension, a primary customer group as well because most preteen children have phones, tablets and laptops of their own. Parents looking for a cost-effective solution to a device need for their children will turn to Device Pitstop and our selection of refurbished laptops, tablets and smartphones. From a repair standpoint, we help our customers stay connected and active when they break a phone or laptop screen, or when a computer crashes.
Our Generation Z customers include kids between the ages of 5 and 19. They are the first group to truly grow up with technology at their fingertips. Younger kids in this group rely on devices for entertainment and education, while tweens and teens do the same with the addition of maintaining social media accounts and essentially a personal brand for the world to see. This up-and-coming group looks to us to provide them with affordable devices that will help them to complete school work, be entertained, develop their online presence and learn skills for their future. And when they find a store they love, they share the news with their friends and social media followers.
Our Millennial customers are men and women ages 25 to 35. They live a very active lifestyle and are constantly on the go. They are defined as confident, tolerant and networked. They are beyond comfortable with technology and are generally very socially aware. Most importantly, they are mobile, and their devices must keep up with their lives. Any downtime on a smartphone or laptop will have a negative impact on both their work productivity as well as their personal social scene, and must be avoided or minimized.
This group is also attracted to Device Pitstop, because they are young to the workforce, and are often not quite as financially secure as they would like to be. Thus, they are interested in the value of our refurbished inventory, as well as the cost effective repair services Device Pitstop offers.
Our Generation X (Gen X) customers are men and women ages 35 to 50. The Gen X customer is highly educated and is typically well-established in the working world, regardless of where their age falls in the generational range.
This group is past the thrill of having to own the newest, fastest, sexiest gadget available, but is still very conscious of what is current with technology. The Gen X customer is not typically as tied to social media sites as the Millennial group, but is keen on trends because they have children growing up in our technology-dependent world. Just as mobile in their daily lives as most Millennials, the Gen X customer can often afford to replace a non-functioning or broken device, but doesn’t necessarily want to.
The men and women that comprise our Baby Boomer customer group (ages 50 to 65) make up the smallest segment of our customer base, but one that is intensely loyal. The reason behind this typically relates back to our smaller store size and local feel. Many men and women in this age group dislike shopping online. They often feel lost, ignored or unattended in the big-box world of retail today.
Our Baby Boomer customers have a desire to stay current with technology and devices. The primary motivation is to enjoy all the various communication options with their friends and, of course, their family members. Baby Boomers are also drawn to Device Pitstop for the level of customer service we offer and the familiarity they can gain with the staff at their local store.