The #1 goal of a business plan is to get the right people excited about your business. A solid and professional, well-designed business plan can help you to raise the funds necessary for you to finance the business, attract more customers and boost sales. We’ll work with you to develop a plan that can be used as the financial and operational guide for your store during the critical start-up phase of your business. You need to be at your best when you present your new business to a lender and we’ll give you the tools to impress any audience.
Basic Steps in Our Business Planning Process:
STEP 1: REVIEW THE MARKET
We’ll help you to develop an introductory section: a description of where your business stands today, how you intend to put your sales and marketing plans in place, and what this will mean to your business during the next 12 months.
STEP 2: YOUR TARGET CUSTOMER OVERVIEW
This overview will examine who your prospective customers are, what they want and what motivates them to buy.
STEP 3: YOUR BUSINESS GOALS
In detail, we’ll assist you in establishing your store’s goals for the first three years of operation. It’s important to put your goals down on paper, and we’ll discuss the elements of your business that are possible to track so you can gauge your progress. Together, we’ll develop goals that are achievable, time-bound and measureable.
STEP 4: MARKETING STRATEGIES & TACTICS
This section is the heart of your plan. It details what your marketing message is, what you plan to do to market your business, how you plan to achieve your marketing goals and the tactics you’ll use to meet them.
STEP 5: YOUR BUDGET
The last section of your plan will break down the projected expenses of your store. Your budgeted plan will include estimated gross margins and key expenses such as marketing, rent, payroll, utilities and other categories.
STEP 6: YOUR RESOURCES
Determine who on your team will handle different areas of your store including running the store, marketing the business and handling the accounting. Keep in mind that your plan is flexible, so if your business changes we can help you to make adjustments based on your needs.
In this video, our VP of Franchising talks about staying the course of our proven, profitable business model (at first):