Learn about NTY Clothing Exchange customers in the demographic information below. Plus, see some real customer feedback from our corporate and store-level social media channels.
Who is Our Target Customer?
Our ideal customers are teenagers and young adults that live within a 30-mile radius of our store. They lead very active lives, balancing school, extra curricular activities, a social life and often a part-time job. O
ur target customers are strongly tied to their friends and their smartphones. They follow fashion trends closely and share similar tastes with their peers. They want to be fashionable and wear their favorite name brands. Because NTY Clothing Exchange’s target customers rely on their parents or part-time jobs for shopping money, they appreciate our amazingly low prices. Guys and gals in this group are learning to be independent, and they are likely to ask for assistance from a friendly, knowledgeable staff to find what they are looking for or to get their questions answered.
Our Millennial customers are women and men ages 21 to 35. They are defined as confident, tolerant and networked. They know what they want. Also, they have a defined sense of style in their personal life, but may be entering the workforce and are required to wear business-casual outfits from 9:00 to 5:00, five days a week. They look to us to provide them with fun, stylish weeknight and weekend clothing at a great price.
Many Millennials may have high levels of student loan debt, so our prices suit their financial needs. This generation is civic-minded with a strong sense of community, both local and global. They are very connected, and their world is mobile. Social media, smartphones and mobile computing are critical to their daily life so, we must have a strong online and social media presence in order to connect with them.
Our Generation Z customer group is comprised of guys and gals between the ages of 10 and 20. These tweens and teens have grown up with technology at their fingertips and, from a very young age, have maintained social media accounts and essentially a personal brand for the world to see.
Big events in their short life include 9-11 and an economic recession, which brought concerns for security and safety to the forefront within their families and the communities around them. Competition is greater in many aspects of their lives, including education, athletics and the arts. As a result, most Generation Z guys and gals are driven and focused on their short and long-term goals.
This up-and-coming generation looks to us to provide them with unique fashion finds that will help them to develop their personal style. And when they find a store they love, they share the news with their friends and social media followers.
Our Generation X (Gen X) customers are women and men ages 35 to 50, and they are oftentimes parents of tweens and teens. Gen X customers are highly educated and usually well-established in their careers, so they are extremely busy with work and family activities. They are not typically as tied to social media sites as the Millennial group, but they are keen on trends because they have children growing up in our technology-dependent world.
Providing for their family is top priority, but with college on the horizon, they strive to teach their kids to be smart with money. This includes picking up a part-time job and buying their own clothing. Gen Xers look to our store as a high-value option for their teenagers to find their favorite brands and styles for great prices.