New Uses Brand Growth Information and Tips

Brand Growth

 With the combination of a home furnishings market on the rise, a continually on-the-move customer and a 61% average gross margin, New Uses provides great opportunities for growth at both the store and brand levels. According to Statista, home furnishings store sales in the United States reached about $98.23 billion in 2014. And that number has trended upward every year since about 2009, when the economy began to recover from the most recent downturn.

Furniture and Home Furnishings Store Sales in the United States from 1992 to 2014 – In Billions

New Uses graph showing furniture industry growth
Source: Statista

Keeping up with the demand of frequently changing households across the country is our bread and butter. From first-time renters to growing families to college students to empty-nesters, New Uses fills the needs of customers in all stages of life and in all types of homes.

New Uses graphic that says $99 per college student, $43 billion total
According to the National Retail Federation, in 2015 college students were estimated to spend an average of $900 each on dorm room furnishings, electronics, bedding, etc. And total back-to-college spending for this group was approximately $43 billion.

According to the U.S. Census Bureau, a typical American will move an average of 11 times in their life. That’s a lot of sorting, purging and stocking up of home goods for one person! And even those that don’t move as frequently will go through changes in family size, lifestyle, décor preferences and more. That’s where New Uses saves the day!

Our stores provide a way for customers to make money and save money on their home furnishings, depending on their current needs. Since the brand started franchising just five years ago, New Uses stores have maintained average gross margins of up to 61%. And with 11 stores open to date across the country, there are many opportunities available to open a New Uses store in your community.  

Learn more from our VP of Franchising about how New Uses is equipped to grow quickly at both a brand and individual franchisee level in this quick video:



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